• Alison Weber

ReadySeeGo to the Most Magical Place on Earth

Updated: Sep 18, 2019

Synect’s ReadySeeGo solution is more magical than ever in its latest implementation at the Orlando International Airport. ReadySeeGo totems and a dazzling content package by the Synect creative studio light the way to the Disney Magical Express, a complimentary motor coach that transports travelers from Terminal B to their Disney Resort hotel.

Disney’s Magical Express is located on Level 1 of the B Terminal. Tourists and families wondering how to get to the Disney Magical Express at the airport will now be aided with ReadySeeGo’s eye-catching visuals and directional signage. These strategically placed digital signs and the wayfinding content they display captures passengers’ attention as they arrive and directs them to the Disney Magical Express check-in. A video clip is below.

Not only does the wayfinding content appear on the new totems, but it’s also been adapted for other digital signs within the airport’s visual communications ecosystem. On the wayfinding signage, Annie the Astronaut draws passengers’ attention to the directional messages.

She flies into the scene and lifts a fairy-dust inspired curtain, giving viewers a peek at the Disney Magical Express as it drives by, directing users eyes to the wayfinding information they need.

The Magical Express has long been a favorite mode of transport among parkgoers. The new totems enhance passenger experience at the airport and build on the excitement Disney-bound travelers feel. The digital wayfinding incorporates motion to elevate communication and messaging while making updates and changes quicker than is possible with print.

“We loved working with the airport to define a new way to help people find the Disney Magical Express at MCO,” Synect Creative Director Ryan Boyle said. “Anyone, young or old, who’s taken a trip to Disneyworld knows that the experience is pure magic, and we’re honored that our content and our ReadySeeGo solution is helping add even more sparkle to their journey.”

ReadySeeGo is an easy-to-implement digital signage solution for wayfinding, messaging, and countless other capabilities. These self-contained structures can be installed anywhere there is a standard outlet, and they come with a starter pack of custom content for each airport. See it at LG Electronics’ booth 815 at the ACI-NA show in Tampa next week.

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